Finding Hygge in Positano, Italy
On a recent recent trip to Europe back in May, partially for work and partially to get away from the busy North American life and to visit friends and colleagues, the Hygge North Team had the chance to take a little detour to the famous little town of Positano on the Amalfi Coast. Positano quickly proved itself to be one of the most beautiful places we have been to, despite having travelled to some pretty amazing places together already. In order to get there we took a high speed train from Rome to Naples where we hired a car to take us to Positano . We first made a stop in the well preserved ancient town of Pompei, where we learned that even the ancient Romans knew how to Hygge (see next weeks post!). From there we took some extremely windy, steep cliffside roads to Positano which were enough to make most North Americans wet themselves, but the views were spectacular.
As we approached the town and it could be seen from quite a far distance, you could feel the excitement in the car rising. We knew we had found the perfect summer Hygge destination. Positano has a population of about four thousand which our driver informed us grows to over ten thousand during tourist season. It was an essential stop for the ancient Greeks, Romans and Phoenicians back in the day and is said to be named after Poseidon, God of the Sea. In the words of John Steinbeck, who wrote an essay in Harpers Bazaar about Positano which became largely responsible for its popularization with American tourists; Positano is "a dream place that isn't quite real when you are there and become beckoningly real after you have gone." Writing this a few months later as it starts to get cooler in the Pacific Northwest, we couldn't agree more.
Our first stop was the Hotel Marincanto, which one of our awesome team members, Astrid, had found and booked for us on Booking.com. This beautiful hotel is perched on the cliffside overlooking the Amalfi coast, and if you are looking for excellent service, friendly staff and great food look no further. The patio features turquoise colored benches and Hygge inspired pillows and quickly became our favorite place for our morning work sessions. Jackie Kennedy even stayed here at one point, and a stroll around the lobby leaves you feeling some strong nostalgic vibes.
The next day, just Lesley and I booked a photographer duo for a memorable couples photo-shoot from Flytographer.com. Mary and Maurizio were a pleasure to work with and did an amazing job. We highly recommend them if you are looking to get photos done in the Naples or Positano area. Despite experiencing some car trouble prior to the shoot they went out of their way to borrow a friend's car in order to make sure to make our day special, and we couldn't be happier with the results and the memories we now get to keep forever.
On our third day we visited the island of Capri with the help of Blue Star Tours. We quickly made friends with the rest of the people on the tour, with them all being from the US. The boat trip to the island was extremely choppy and resulted in a lot of sea sickness, but this was quickly fixed with beer. We had a great time with our new friends and made plans to meet at Franco's Bar the following day, a place that had become our go-to spot for drinks and snacks after our initial visit. Franco's features delicious cocktails and appetizers and an incredible view. The Hygge vibes were strong here; it was always packed with people from all over the world, spending time together with old and new friends, family and colleagues. The decor was immensely popular amongst our team as well.
The following day it was time to go on to our next destination visiting some colleagues in Luxembourg, and as we went on a final walk around the steep streets and alleyways we couldn't help but feel a little bit sad to be leaving. Now, writing this a few months later, the quote spoken by John Steinbeck that I mentioned previously couldn't ring truer. Positano truly is a place that does not feel quite real when you are there but becomes beckoningly real once you leave. We were lucky enough, however, to recreate memories through photography, and we wanted to be able to share those beautiful memories with you. Have a look at our Premium Prints Collection. Check out "Pretty Positano by L&M Photography or click on the image below." On sale now during our Welcome Winter Sale while we remember the happy times we had there.